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portfolio-pacing-rules

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Portfolio-specific pacing thresholds, budget tolerances, and brand caps. Auto-invoke when analyzing pacing variance, checking if accounts are on pace, investigating underspending/overspending, or discussing portfolio-specific rules (Portfolio A ±5%, Portfolio B ±8%, Portfolio C). Also loads when user mentions specific portfolios by name.

portfolio-pacing-rules/SKILL.md

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Aug 25, 2026
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# Portfolio Pacing Rules Skill

**Purpose:** Provides portfolio-specific pacing thresholds, budget tolerances, brand caps, and performance targets that auto-load when analyzing account performance.

**Type:** Domain knowledge skill (auto-invoked)

---

## What This Skill Deliberately Does NOT Do

- **Pull the data.** It defines the thresholds; the pacing numbers come from your own tracking sheet and the Google Ads API (see Data Sources Referenced).
- **Calculate pacing.** Variance is auto-calculated in your Pacing Dashboard — this skill sets and interprets the tolerance bands, it doesn't recompute the number.
- **Size the budget change.** It holds the conservative 5-10% ceiling; the actual increase math is [`budget-recommendation-calculator`](../budget-recommendation-calculator/), which consumes the tolerance defined here.
- **Select or investigate accounts.** [`portfolio-health-prioritization`](../portfolio-health-prioritization/) picks which accounts to act on and [`underspending-investigation`](../underspending-investigation/) diagnoses them; this skill provides the thresholds both rely on.
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