Individual skill

competitor-analysis-v2

Comprehensive competitive analysis combining website intelligence, 22-attribute ad copy framework, automated screenshots via Playwright, and verification rigor. Auto-invoke when user says "analyze competitors", "competitor report", "competitive intelligence", "market positioning analysis", or "client gift". Outputs Strategic Client Gift OR tactical Ads Angle Brief.

competitor-analysis-v2/SKILL.md

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# Competitor Analysis v2

**Purpose:** An 8-phase competitive analysis of a client plus up to 5 competitors —
website intelligence, optional 22-attribute ad scoring, automated screenshots, gap
identification, and mandatory client verification — producing a strategic **Client
Gift** (10-15 page PDF), a tactical **Ads Angle Brief** (1 page), or both.

**Credentials Required:** None. The whole workflow runs on Playwright plus web fetches.
Competitor ad copy for the optional ad-scoring phase comes from a SERP tool or is
pasted in — no Google Ads API access needed.

**This skill deliberately does NOT:**
- See competitor spend, impression share, or auction data — public surfaces only;
  decline asks that need them
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