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underspending-investigation

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Investigate Google Ads accounts with significant underspending (pacing variance beyond your portfolio's tolerance). Auto-invoke when user says "investigate [account] underspending", "[account] underspending", "why is [account] underspending", or "diagnose underspend for [account]". Runs a universal investigation script, applies six diagnostic frameworks, and synthesizes a root-cause diagnosis with a budget recommendation (or explicit no-action call). Read-only — no mutations.

underspending-investigation/SKILL.md

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Last checked
Nov 11, 2026

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80
Repository last updated
Aug 25, 2026
License
MIT

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# Underspending Investigation

**Purpose:** Investigate why a Google Ads account is underspending and
determine the root cause with actionable, data-backed recommendations — or
an explicit, equally-rigorous no-action call.

**Type:** Read-only investigation skill. Reads campaign, impression share,
and pacing data; never writes to Google Ads.

This skill deliberately does NOT:

- **Mutate anything** — no budget changes, no settings edits. The product is
  a diagnosis and a recommendation; execution happens in your own change
  process, human-approved.
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