Individual skill

ad-copy-verification-standard

Mandatory verification requirements for all ad copy creation (RSAs, extensions, callouts, structured snippets). Auto-invoke when generating ad copy. Enforces website-sourced claims only — no assumptions, no templates-as-content, no unverified placeholders. Core principle — Empty > Inaccurate.

ad-copy-verification-standard/SKILL.md

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# Ad Copy Verification Standard

**Purpose:** Mandatory verification requirements for ALL ad copy creation (RSAs, extensions, callouts, etc.).

**Type:** Universal skill — auto-invoked for any ad copy generation task

**Status:** MANDATORY — All ad copy must follow this standard

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## What This Skill Deliberately Does NOT Do

- **Generate the copy.** Structure, distribution formulas, and copywriting craft live in [`ad-copy-generation-framework`](../ad-copy-generation-framework/) — this standard only decides which claims are allowed in.
- **Scrape websites itself.** It requires scraped site content (Firecrawl, Jina Reader, or any scraper returning clean markdown — see Rule 1) but ships no scraper.
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