Individual skill

conversion-tracking-health

Audits conversion tracking health across Google Ads portfolios. Auto-invoke when user says 'conversion tracking audit', 'check conversion health', or 'audit conversions for [portfolio]'. Only analyzes accounts with spend in last 7 days. Identifies conversion actions that haven't fired or are stale.

conversion-tracking-health/SKILL.md

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Last checked
Nov 11, 2026

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80
Repository last updated
Aug 25, 2026
License
MIT

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# Conversion Tracking Health Audit

**Purpose:** Find conversion actions that have gone quiet before someone
asks "why did conversions drop?" — a portfolio-wide scan of which primary
website conversion actions haven't fired recently, spend-gated so you only
audit accounts that are actively running.

**Type:** Read-only audit. Two shipped scripts: a portfolio scan and a
single-account deep-dive. Console-only — neither writes a file.

This skill deliberately does NOT:

- **Fix anything** — no tag edits, no action pauses, no re-promotion. It
  finds the quiet actions; the fix runs through your own change process.
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