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budget-recommendation-calculator

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Calculates conservative budget recommendations for Google Ads accounts based on pacing variance, impression share analysis, and performance constraints. Auto-invoke when creating budget recommendations, investigating underspending, or determining optimal budget increases. Enforces 5-10% increase limits and performance safeguards.

budget-recommendation-calculator/SKILL.md

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Last checked
Nov 11, 2026

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80
Repository last updated
Aug 25, 2026
License
MIT

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# Budget Recommendation Calculator Skill

**Purpose:** Provides standardized methodology for calculating conservative, data-driven budget recommendations that balance pacing targets with performance goals.

**Type:** Domain knowledge skill (auto-invoked)

---

## What This Skill Deliberately Does NOT Do

- **Diagnose the root cause.** The decision tree assumes you already know whether budget is the constraint — that diagnosis is [`impression-share-diagnostics`](../impression-share-diagnostics/)' job (budget vs. quality vs. low demand vs. ramp-up).
- **Pull the data.** Pacing variance, IS metrics, and CPA/ROAS come in from your pacing source and the API — this skill does the go/no-go reasoning and the math, nothing upstream.
- **Write the change.** The recommendation ends at a number. Writing it to the account is a mutation, governed by [`mutation-safety`](../mutation-safety/)'s two-step approval.
- **Set your tolerances.** Standard ±8% vs. tight ±5% pacing tolerance is portfolio policy ([`portfolio-pacing-rules`](../portfolio-pacing-rules/)); this skill consumes the tolerance, it doesn't choose it.
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