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create-brand

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Create or refine a practical brand foundation. Use for brand strategy, point of view, voice, messaging architecture, naming direction, verbal identity, visual creative direction, founder-versus-company voice, or a compact brand system that operators and creators can apply consistently.

skills/create-brand/SKILL.md

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# Create a practical brand foundation

Build a distinctive, usable brand system from product truth. Do not apply FORSVN's house style to a
customer brand.

## Ground the brand

Infer existing decisions from the product, audience, shipped interface, customer language, and current
materials. Separate what the product proves today from the aspiration it is growing toward.

Define:

- audience and high-friction moment;
- product mechanism and credible change;
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