Individual skill
measure-growth
Design growth measurement or learn from marketing results. Use for analytics and tracking plans, KPI trees, campaign measurement, attribution boundaries, experiment readouts, performance reviews, launch retrospectives, cohort or funnel analysis, deciding what to keep or stop, or converting observed results into bounded reusable learning.
skills/measure-growth/SKILL.md
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# Measure growth outcomes
Connect measurement to a decision. Do not create dashboards without an operator action.
## Define the decision system
Specify:
- business outcome and decision owner;
- user behavior that represents value;
- primary signal and why it predicts the outcome;
- diagnostic signals for reach, attention, comprehension, belief, motivation, friction, and value;
- guardrails for quality, cost, retention, and harm;
- segments and observation window;