Individual skill

create-paid-campaign

Create and evaluate a focused paid-media test. Use for Meta, Google, LinkedIn, TikTok, or another ad network when the user needs audience and offer strategy, finished ads, creative direction, landing-page congruence, budget logic, policy awareness, and a measurement decision.

skills/create-paid-campaign/SKILL.md

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# Create a paid campaign

Design the smallest paid test that can answer a consequential question. Do not treat spend, reach, or
clicks as the strategy.

## Establish the ad contract

Choose one network, one audience segment, one temperature, one offer, and one destination per test.
Verify current network formats, targeting availability, and policy when they affect the work.

Define:

- costly moment and audience qualification;
- promise, mechanism, proof, and main objection;
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