Individual skill

write-copy

Write or rewrite finished product-marketing copy. Use for landing pages, product pages, launch copy, ads, lifecycle email, sales or partnership outreach, announcements, long-form content, messaging variants, headlines, calls to action, or improving copy so it is specific, credible, on-brand, and ready to publish.

skills/write-copy/SKILL.md

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# Write product-marketing copy

Produce the finished copy first. Use the customer's brand as the brand of record.

## Anchor the work

Infer:

- audience and real moment;
- product mechanism;
- credible outcome;
- proof;
- main objection;
- intended action;
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