Individual skill

client-report

Write the weekly or monthly Instagram report an agency or social media manager sends to a client: headline results against the previous period, top posts by outlier multiple, funnel and automation performance, leads generated, what was learned, and next period's plan, in plain business language and branded for the agency. Pulls every account's numbers through the Fliqr AI connector, or works from pasted insights. Use when the user says "client report", "monthly report", "weekly report", "report for my client", "agency report", "performance summary", or "what do I tell the client".

skills/client-report/SKILL.md

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# client-report

Clients don't care about reach curves. They care whether Instagram is producing results. This skill turns the numbers into a one-page story: what happened, why, what it got them, and what happens next. Every number has a source.

Read: `../instagram-playbook/algorithm.md` (metric definitions), `../instagram-playbook/connectors.md`, `../instagram-playbook/safety.md`.

## 1. Collect (per account)

**Connected:** `list_accounts` (an agency connection can see many accounts; report one, or run the steps below for each). Then, per account:
- `get_account_insights` for the period, and again for the previous equal period (`since`/`until`) for the comparison
- `list_media` with `limit: 25, include_insights: true` → save as `posts.json`, then rank with `python3 ../growth-audit/scripts/outliers.py posts.json --top 3` (`python` on Windows)
- `list_automations` → `total_triggers` per automation. **This is a lifetime count**, not a count for the period. To report a period, subtract the totals saved in the previous report (keep a `triggers-<date>.json` next to each report). On the first report, show lifetime totals and label them "since the automation started".

**Offline:** the user pastes the insights summary and per-post numbers.
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