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viral-hooks

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Write and score scroll-stopping hooks for Reels, carousels and captions: the first 1-3 seconds or the first line, spoken and on-screen, built from 30 proven formulas and ranked by a local hook scorer. Use when the creator asks for "a hook", "hooks for this", "how should I start this reel", "first line", "make this more viral", "my reels get no views", "rewrite my opening", or pastes a topic and wants options to test.

skills/viral-hooks/SKILL.md

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Oct 27, 2026
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# viral-hooks

The frame-1 visual has about 1.5 seconds to stop the thumb, and the spoken hook has to land inside 3. This skill writes hooks that do both. It also kills the weak ones before the creator wastes a take on them.

Read `../instagram-playbook/hooks.md` (the 30 formulas), `../instagram-playbook/safety.md`, and the creator profile if it exists. If the profile's "What's worked before" lists winning formulas, start there. The creator's own data beats the defaults.

## Process

1. **Pin the goal.** SEND, SAVE, COMMENT, FOLLOW or LEAD. If the creator didn't say, infer it from the idea and state it: "Treating this as a SAVE post." The goal picks the formulas.
2. **Get the one specific true thing.** A hook needs a number, a name, a cost or a result. If the idea is vague ("tips for growth"), ask one question: "What happened, to whom, and what did it cost or return?"
3. **Write 6 hooks from 6 different formulas.** Six formulas, not six rewrites of one. Each hook gets:
   - the **spoken line**: about 9 words or fewer (inside 3 seconds), sayable in one breath, in the creator's language
   - the **on-screen line**: 6 words or fewer, readable at arm's length on mute
   - the **frame-1 visual**: what's moving on screen at 0.0s
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