Individual skill

content-plan

Plan a week or month of Instagram content where every post has a goal, a format, a hook formula, a CTA and (for lead posts) a keyword funnel, built on the creator's pillars and real performance data. Use when the creator says "plan my week", "content calendar", "what should I post this week", "30 days of content", "content pillars", "posting schedule", "launch plan", or "I'm inconsistent". With the Fliqr AI connector it plans around the creator's actual winners and comment demand.

skills/content-plan/SKILL.md

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# content-plan

Consistency beats volume, and a plan beats both. This skill plans posts that each do one job, and wires the lead posts to funnels before they go out.

Read: the creator profile (pillars, offer, what's worked), `../instagram-playbook/hooks.md`, `../instagram-playbook/algorithm.md`.

## Inputs

- **Goal** for the period: growth, leads, launch or brand deals. It sets the mix below.
- **Capacity:** realistic posts per week. Fewer and better wins. Default to 4 feed posts plus daily stories.
- **Evidence:** in connected mode, run a quick version of `growth-audit` (top 5 outliers) and `comment-mining` (top 5 questions). Offline, ask what did well recently and what people keep asking.
- **Dates that matter:** a launch, sale, holiday or seasonal moment your audience celebrates (Black Friday, Christmas, Lunar New Year, Ramadan, Diwali, back-to-school), or an event in the niche.

## The mix