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lead-magnet

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Create the free thing a keyword delivers: a checklist, template, swipe file, mini-guide, calculator, resource list or mini-course, with a title that makes people comment, the full content written in the creator's voice, a one-page layout, the delivery format, and a bridge to the paid offer. Use when the creator says "lead magnet", "freebie", "what should my keyword send", "make a free guide", "I need something to give away in DMs", "comment X to get Y but I don't have Y yet", or before any comment-to-dm funnel that has nothing to deliver.

skills/lead-magnet/SKILL.md

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Oct 27, 2026
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# lead-magnet

A keyword CTA is only as strong as what it promises. "Comment GUIDE for my guide" gets shrugs. "Comment PRICE for the sheet that told me I was losing $30 a cake" gets hundreds. This skill designs the promise and then writes the thing itself, so the funnel has something worth sending.

Read: the creator profile (offer, audience, proof), `../instagram-playbook/safety.md`.

## 1. Pick the format

| Format | Best when | Effort to make |
|---|---|---|
| **Checklist** | the audience keeps missing steps | 30 min |
| **Template / swipe file** | they need words or a structure (scripts, DMs, captions, contracts) | 1 hr |
| **Calculator / sheet** | money, time or quantities are involved (pricing, macros, budgets) | 1-2 hr |
| **Resource list** | the creator has tested tools, suppliers, places | 30 min |
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