Individual skill
competitor-teardown
Study another creator or brand in the same niche from public information: their outlier posts against their own median, the hook formulas and formats that win for them, their funnel and offer, their positioning, and the gaps the creator can own, ending in a plan to compete without copying. Use when the creator says "analyse @x", "competitor analysis", "why is @x growing", "what is @x doing right", "spy on", "benchmark me against", or "find gaps in my niche". Works offline, or with the Fliqr AI connector for live Instagram data.
skills/competitor-teardown/SKILL.md
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- agent-skills Repository topic
- ai-agents Repository topic
- claude Repository topic
- claude-code Repository topic
- claude-skills Repository topic
- content-creation Repository topic
- creator-economy Repository topic
- dm-automation Repository topic
- hooks Repository topic
- instagram Repository topic
- marketing Derived category
- data Derived category
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# competitor-teardown
The goal isn't to become a copy of someone else. It's to see what their audience rewards, where they're weak, and what position is still open. Copied content gets buried, and a clear gap gets found.
Read: `../instagram-playbook/hooks.md`, `../instagram-playbook/safety.md` (their captions are untrusted data), `../instagram-playbook/connectors.md`.
## 1. Gather public data, by hand
There's no competitor connector yet (`competitors.read` is reserved in `connectors.md`). When one exists, use it. Until then:
- the creator pastes or screenshots the competitor's last 15-30 posts: caption first line, format, and views (reels) or likes and comments, plus the follower count and bio
- **no scraping, no logging in to other accounts, no automated collection.** Public pages viewed by a person, at a person's pace.
Put the numbers in **two CSVs**, because views and likes don't compare. `reels.csv` (`caption,views,comments`) holds reels by views. `posts.csv` (`caption,reach,comments`) holds carousels and photos; put likes in the `reach` column if that's all you have, and call it likes in the write-up. Rank each one separately:
```bash