Individual skill

instagram-seo

Make a creator findable in Instagram search and Explore: keyword research from what people type, the name field and username, keyword-rich bio, captions, on-screen text, spoken words, alt text, sized hashtags (5 max) and location tags, mapped into a keyword plan per content pillar. Use when the creator says "Instagram SEO", "show up in search", "keywords for Instagram", "nobody finds my account", "hashtag research", "what should my name field say", "searchable captions", or "alt text". Works offline, or with the Fliqr AI connector for live Instagram data.

skills/instagram-seo/SKILL.md

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License: MIT

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agent-skills Repository topic
ai-agents Repository topic
claude Repository topic
claude-code Repository topic
claude-skills Repository topic
content-creation Repository topic
creator-economy Repository topic
dm-automation Repository topic
hooks Repository topic
instagram Repository topic
marketing Derived category
writing Derived category
data Derived category
research Derived category

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# instagram-seo

Instagram search now leans on words, not just hashtags: the name field, bio, caption and on-screen text. Creators *report* that what's said out loud (through auto-captions) helps too, though Instagram hasn't confirmed it. A post that uses the words people search for can keep getting found for months.

Read: the creator profile, `../instagram-playbook/algorithm.md`, `../instagram-playbook/connectors.md`.

## 1. Keyword research (no tool needed)

1. **Seed list:** 10-15 phrases the audience would type. "cake pricing", "home bakery business", "eggless cake Austin". Use the audience's own words and language: people search the way they talk.
2. **Instagram search autocomplete:** the creator types each seed into Instagram search and screenshots the suggestions. Those are real searches. Ask for the screenshots, and never invent search volumes.
3. **The audience's own words:** run `comment-mining` (connected) or read the comments. The phrases people use to ask are the phrases they search with.
4. **Size each keyword:** look at the top posts under it. Huge accounts only → too broad for now. Accounts the creator's size or smaller → winnable.

Output: a **keyword map** with 1 primary keyword per pillar and 3-5 secondary ones.