Individual skill

launch-campaign

Plan a 7-21 day Instagram launch for a course, product, cohort, ebook, event or brand drop: warm-up, waitlist keyword, open-cart days, honest urgency and close, with a day-by-day calendar of reels, carousels, stories and lives, plus every comment-to-DM and story automation it needs (set up through the Fliqr AI connector after approval). Use when the creator says "launch", "launching my course", "product drop", "pre-launch", "waitlist", "open cart", "sell out my cohort", "holiday sale", or "festival sale".

skills/launch-campaign/SKILL.md

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# launch-campaign

Launches fail in two ways: nobody knew it was coming, or everyone knew and nothing made them act. This skill builds the three phases that fix both, and it wires each one to a keyword, so interest becomes a list of people who raised their hand.

Read: the creator profile, `../instagram-playbook/algorithm.md`, `../instagram-playbook/safety.md`, `../instagram-playbook/connectors.md`.

## Inputs (one batch)

What's launching and the price · launch date and cart-close date · seat or stock limits (only real ones) · the bonus for early buyers (only a real one) · a lead magnet for warm-up (or build one with `lead-magnet`) · who the buyer is.

## The three phases

```
WARM-UP  (7-14 days before)   teach the problem, show proof, grow the waitlist