Individual skill

copywriter-skill

Use when the user needs to write, rewrite, review, or critique commercial copy meant to drive a reader toward action — landing pages, hero sections, headlines, email (cold outreach, nurture, promo, launch), CTAs, microcopy, product descriptions, value propositions, ads, or taglines. Also for copy audits, clarity checks, conversion reviews, or choosing a framework (AIDA, PAS, BAB, FAB, 4U's). Applies even when the user just says "write me an email" or "review this page." Not for channel/budget strategy (use channel-expert) or pricing structure (use pricing).

copywriter-skill/SKILL.md

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Last checked: Nov 11, 2026

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Repository stars (not skill ratings): 44
Repository last updated: Jul 2, 2026
License: MIT

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anthropic Repository topic
claude-code Repository topic
copywriting Repository topic
devops Repository topic
gtm Repository topic
marketing Repository topic
product-management Repository topic
prompt-engineering Repository topic
sales Repository topic
skill-md Repository topic
finance Derived category
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SKILL.mdcore · 12,656 bytes
references/knowledge-base.mddoc · 52,123 bytes

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# Clarity-First Copywriting

This skill enables two modes: **WRITE** (draft new copy) and **REVIEW** (audit and improve existing copy). Both are grounded in the same clarity-first methodology.

## Output discipline

Deliver only what the user will actually use. Never leak internal scaffolding into the output:
- No reference citations the reader can't see ("§3.2", "per the knowledge base", "KB §1.4").
- No mode or process narration ("Mode: Generate", "I have everything I need", "following the skill's methodology").
- No skill-handoff chatter inside the deliverable.

Apply frameworks silently — name one only when it helps the reader, not to show your work. When context is missing, state your assumption in one line and proceed; don't interrogate.

> **First action on trigger:** Read `references/knowledge-base.md` to load the full methodology before producing any output. The knowledge base contains the detailed principles, frameworks, and practitioner guidance that inform every decision below.