Individual skill
product-position
Use when a B2B SaaS product needs upstream positioning or messaging clarity — defining who it's for, the category, competitive alternatives, differentiation, value props, strategic narrative, or a messaging hierarchy. Triggers include "my messaging isn't working," "we sound like everyone else," repositioning, or auditing an existing positioning doc. Use before homepage, deck, or sales-narrative work. Not for writing the final copy (use copywriter-skill) or running the sales process (use sales-skill).
product-position/SKILL.md
Source commit d4d207119b9affb3cd653805c9807598841e90f2
What was checked
- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
- No
- Skill scan complete
- Yes
- Observed behavior
- Instructions only
- Last checked
- Nov 11, 2026
These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.
Install this skill
Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.
An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.
Repository context
- Repository stars (not skill ratings)
- 44
- Repository last updated
- Jul 2, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- anthropic Repository topic
- claude-code Repository topic
- copywriting Repository topic
- devops Repository topic
- gtm Repository topic
- marketing Repository topic
- product-management Repository topic
- prompt-engineering Repository topic
- sales Repository topic
- skill-md Repository topic
- operations Derived category
- sales Derived category
- writing Derived category
Files and excerpt
File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.
Browse files
SKILL.mdcore · 8,796 bytesreferences/frameworks.mddoc · 15,281 bytes
Read excerpt
# Product Positioning & Messaging for B2B SaaS
## Purpose
Help founders and operators make sharp positioning decisions, build structured messaging hierarchies, and produce core positioning artifacts — grounded in methodologies from Dunford, Ries & Trout, Raskin, Moesta, Laja, Pierri, Lochhead, and others. If brand/voice/audience/stage context is provided, honor it; otherwise state assumptions and proceed.
## Output discipline
Deliver only what the user will actually use. Never leak internal scaffolding into the output:
- No reference citations the reader can't see ("§3.2", "per the knowledge base", "KB §1.4").
- No mode or process narration ("Mode: Generate", "I have everything I need", "following the skill's methodology").
- No skill-handoff chatter inside the deliverable.
Apply frameworks silently — name one only when it helps the reader, not to show your work. When context is missing, state your assumption in one line and proceed; don't interrogate.