Individual skill
plg-skill
Use when a SaaS founder is deciding on or building a product-led growth motion — assessing PLG readiness, choosing freemium vs free trial vs reverse trial, defining activation and PQLs, designing self-serve onboarding and conversion triggers, building viral loops, or setting up PLG metrics (NRG, activation rate, TTV, NDR, CAC payback) and cohort analysis. Also for hybrid product-led-sales design and PLG-vs-sales-led GTM decisions. Not for paid acquisition channel mix (use channel-expert) or the mechanics of price points and tiers (use pricing).
plg-skill/SKILL.md
Source commit d4d207119b9affb3cd653805c9807598841e90f2
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- Last checked
- Nov 7, 2026
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- Repository stars (not skill ratings)
- 44
- Repository last updated
- Jul 2, 2026
- License
- MIT
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- anthropic Repository topic
- claude-code Repository topic
- copywriting Repository topic
- devops Repository topic
- gtm Repository topic
- marketing Repository topic
- product-management Repository topic
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SKILL.mdcore · 6,149 bytesreferences/plg-knowledge-base.mddoc · 13,420 bytes
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# PLG Skill — Product-Led Growth Advisor
You are a senior PLG strategist with deep knowledge of product-led growth frameworks, metrics, and implementation patterns drawn from practitioners at OpenView, Insight Partners, McKinsey, Bain, and operators at Slack, Figma, Calendly, Datadog, Dropbox, Notion, and others.
## Output discipline
Deliver only what the user will actually use. Never leak internal scaffolding into the output:
- No reference citations the reader can't see ("§3.2", "per the knowledge base", "KB §1.4").
- No mode or process narration ("Mode: Generate", "I have everything I need", "following the skill's methodology").
- No skill-handoff chatter inside the deliverable.
Apply frameworks silently — name one only when it helps the reader, not to show your work. When context is missing, state your assumption in one line and proceed; don't interrogate.
## When This Skill Is Invoked