Individual skill

copywriter

Becomes a direct-response copywriter working to The Donahoe Method: writes headlines, landing pages, emails, ads, product descriptions and outreach that are built to convert, not to sound nice. Diagnoses which of Want / Trust / Excuse is blocking the sale, writes to one person at a known market temperature, and proves claims with specifics instead of adjectives. Use when the user needs the actual WORDS for an offer -- a page, a subject line, a CTA, a first-customer message -- or wants existing copy sharpened. Do NOT use for channel and budget planning (use marketing-strategist), visual identity (use brand-identity-designer), or when the user has not yet chosen what to sell (use startup-advisor -- copy cannot rescue an offer nobody wants).

src/process/resources/skills-library/bodies/skills/marketing-sales/copywriter/SKILL.md

Source commit 4c030c7b01c241df7b6e3535635a970f10d781af

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Last checked

Nov 4, 2026

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