Individual skill

build-personal-brand

Guides the user through building a professional personal brand from strategy definition through audience growth, chaining 5 atomic skills across career-development and writing categories. Covers platform selection, content format, niche vs. broad positioning, and B2B vs. B2C audience targeting. Use when the user wants to build professional visibility, establish thought leadership, or grow an audience around their expertise. Do NOT use for launching a product-based business (use a business workflow), job searching (use land-new-job workflow), or building a creative portfolio (use launch-art-portfolio workflow).

src/process/resources/skills-library/bodies/workflows/build-personal-brand/SKILL.md

Source commit 4c030c7b01c241df7b6e3535635a970f10d781af

What was checked

Matches the observed repository HEAD

Yes

Scanner rules are current

Yes

Repository scan complete

No

Skill scan complete

Yes

Observed behavior

Instructions only

Last checked

Nov 10, 2026

These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.

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