Individual skill

marketing-strategy

Produces a completed marketing strategy document using STP (Segmentation, Targeting, Positioning) framework with goals, audience definition, channel mix, budget allocation, and KPIs. Use when the user asks to create a marketing strategy, plan marketing for a product or company, define marketing goals and channels, or structure a marketing plan. Do NOT use for go-to-market launch planning (use go-to-market-strategy), single campaign planning (use campaign-planning), or brand positioning statement only (use brand-positioning).

src/process/resources/skills-library/bodies/skills/marketing-sales/marketing-strategy/SKILL.md

Source commit 4c030c7b01c241df7b6e3535635a970f10d781af

What was checked

Matches the observed repository HEAD

Yes

Scanner rules are current

Yes

Repository scan complete

No

Skill scan complete

Yes

Observed behavior

Instructions only

Last checked

Nov 10, 2026

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