Individual skill

funnels-tripwire

Design the tripwire offer - a $1–$47 entry product that converts a subscriber into a buyer. Sets the price, format, immediate-value mechanic, OTO-bridge to the core offer, and the buyer-ID effect mechanics that make tripwire-buyers 5–10x more likely to ascend. Use when the user has email opt-ins but no buyer-ID yet, or when leads aren't ascending to the core offer because they've never paid anything. Not for designing the lead magnet above it (use /funnel lead-magnet) or the core offer below it (use /funnel offer).

resources/bundled-extensions/business-funnels/skills/funnels-tripwire/SKILL.md

Source commit 4c030c7b01c241df7b6e3535635a970f10d781af

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Last checked

Nov 4, 2026

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