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revenue-centric-design

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Revenue-Centric Design (RCD) — evidence-backed principles for making a SaaS or startup product convert, retain, and monetize. Use when the user works on a landing page or CRO ("my page isn't converting"), onboarding/activation ("users sign up but don't stick"), churn/retention ("customers keep canceling"), pricing/monetization ("how should I price this"), checkout/forms ("dropdowns kill conversion", "annotated checkout"), dashboards/data viz ("cognitive load", "KPI shortlists"), positioning/ICP/go-to-market, feature scope, A/B-test rigor, or AI-era differentiation — or asks for the behavioral-science mechanism behind a design choice. Also use when another skill needs the principle or evidence behind a conversion/retention/pricing/checkout move. Never apply to gambling, betting, or casino products.

skills/revenue-centric-design/SKILL.md

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# Revenue-Centric Design

134 principles distilled, with the author's permission, from product designer
**Richard ([@richardrx](https://x.com/richardrx)**, ex-Volkswagen, PayPal, IBM; translated from
Portuguese; every principle links to its source post). The philosophy, **Revenue-Centric Design
(RCD)**: a design decision must serve the user _and_ the business — value and revenue, never one
or the other.

## Usage boundary (required)

> 🚫 **Do not apply this skill to betting, casino, gambling, or other real-money games-of-chance
> products** (including loot-box / real-money-gaming mechanics).

The author granted reuse **on the explicit condition that it never be used for gambling, betting,
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