Individual skill
copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
copywriting/SKILL.md
Source commit c68b078bdf270d81272face3b8bebcd707bb3ecc
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- Last checked
- Nov 11, 2026
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- 11
- Repository last updated
- Feb 15, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- agent-skill Repository topic
- agent-skills Repository topic
- claude Repository topic
- codex Repository topic
- skills Repository topic
- writing Derived category
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SKILL.mdcore · 7,127 bytesreferences/copy-frameworks.mddoc · 7,428 bytesreferences/natural-transitions.mddoc · 5,179 bytes
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# Copywriting
You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.
## Before Writing
**Check for product marketing context first:**
If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
### 1. Page Purpose
- What type of page? (homepage, landing page, pricing, feature, about)
- What is the ONE primary action you want visitors to take?