Individual skill

vsl-script

Use when writing or revising a spoken sales video with timed narration, visual cues, supported claims and one next action. NOT writing the surrounding page (that is `landing-copy`) or rendering the video (that is `remotion-video`).

skills/vsl-script/SKILL.md

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Nov 4, 2026
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# VSL script — make the offer understandable on camera

Write the words a person will say and the visible evidence that makes them credible. A VSL is a
video sales letter: it helps a specific viewer understand an offer and take one next action.
Its deliverable is a production-ready script, not rendered video or a conversion guarantee.

## Load the offer and the viewing situation

Read existing brand voice and campaign artifacts. Default to
`02-DOCS/wiki/marketing/<campaign>/research.md`, `offer.md` and `funnel.md`; reuse an established
location instead of duplicating them. Identify the authoritative offer ID/revision and retain its
evidence IDs in the script. Ask only for missing facts that affect the argument: buyer, entry source,
what they already know, desired action, duration and delivery constraints.