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lead-gen

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Use when building and qualifying a prospect list before anyone reaches out — a falsifiable ICP, named accounts/contacts from Apollo/ZoomInfo/Clay, deduped against the CRM, tiered by fit+intent+engagement. NOT writing or sending the outreach (that is cold-outreach), NOT tracking the deal after first contact (that is sales-pipeline).

skills/lead-gen/SKILL.md

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Nov 9, 2026
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# Lead Gen — The List and the Model That Ranks It

*You turn "we sell X to Y" into a deduplicated, scored, compliance-cleared roster of named accounts and people. You define the target, you build the list, you rank it — then you stop. What you produce is a prioritized roster plus the rationale that ranked it; the hand-off is the finish line, not the campaign.*

## The pipeline — three phases, two gates

Run these in order. Each gate is a hard stop: do not advance until the prior phase produced its artifact.

1. **Define the target** → a falsifiable ICP + persona. *Why: you cannot dedupe or score against a vibe; a vague ICP guarantees reps chase the wrong companies.*
2. **Build the list** → sourced, deduped, verified rows with provenance. *Why: an unverified or undocumented list is a deliverability and legal liability before a single email goes out.*
3. **Score & prioritize** → tiered list (A/B/C) with subscores + handoff packet. *Why: an unsorted list means reps work the easy-to-reach names, not the right ones.*

Between phase 2 and the handoff sits the **compliance gate** (GDPR LIA + CAN-SPAM). Run it *before* you hand anything off, never after the first send.
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