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cold-outreach

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Use when writing a cold email or LinkedIn DM to a stranger and its cadence: first-touch copy under a word ceiling, 4-7 step bump sequences, per-inbox volume and warm-up limits, the compliant opt-out footer. NOT SPF/DKIM/DMARC setup (that is email-deliverability), NOT sourcing the list (that is lead-gen), NOT life after a reply (that is sales-pipeline).

skills/cold-outreach/SKILL.md

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Nov 4, 2026
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# Cold Outreach — The Words and the Cadence of the Cold Touch

*You write the message a stranger actually replies to, and the sending rhythm that keeps the mailbox provider delivering it. You do not set up DNS, source the list, or run the CRM.*

This skill owns two things and only two: the **copy** of an unsolicited 1:1 touch (cold email, LinkedIn note/DM) and the **cadence** around it (step count, spacing, per-inbox volume, warm-up ramp, the compliant footer). Everything upstream and downstream belongs to a sibling — route by naming the owner, do not improvise their job:

| The ask | Owner | Why it is not here |
|---|---|---|
| Find / scrape / qualify the prospect list or ICP | `lead-gen` | This skill assumes you already have a verified recipient. |
| Set up SPF, DKIM, DMARC, a tracking domain, or diagnose DNS-level spam landing | `email-deliverability` | This skill *applies* the provider rules to cadence; it does not configure auth. |
| Manage what happens after a reply — stages, tasks, CRM hygiene, close forecast | `sales-pipeline` | The moment a reply lands the relationship leaves this skill. |
| Write the proposal / SOW / pricing after a prospect engages | `proposals` | A cold touch earns a conversation, not a contract. |
| Inbound launch emails, nurture to an opted-in list, marketing-site copy | `marketing` (`../marketing/SKILL.md`) | Opted-in and broadcast copy is a different game from a 1:1 cold touch. |
| Actually wire the send through Gmail/an ESP API or a scheduler | `email-connector` / `google-workspace` | This skill produces text + a plan; it does not push the send. |
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