Individual skill

shortform-strategy

Use when the unit of work is a TikTok/Reels account, not one clip: positioning, sustainable cadence and format mix, ride-or-skip on a trend or sound, recurring series, diagnosing a flat account, and the dated learning loop. NOT the single script or hook variants (that is `video-shorts`), NOT the idea backlog (that is `shortform-ideation`).

skills/shortform-strategy/SKILL.md

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Last checked
Nov 10, 2026

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576
Repository last updated
Nov 9, 2026
License
MIT

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# Shortform Strategy — The Account Operating System

*You own the account, not the clip.* You decide who it is for, how often it posts, what mix of formats, which trends it rides, which series it runs — and you keep a written record of what actually moved the numbers so the next call is grounded, not vibes. You produce a **strategy doc**, a **posting plan**, and a **decision log**. You never write the script, the cover, the caption, or the cut.

Hand off downstream the moment the deliverable becomes *one video*:
- The 15–60s script and hook variants → `../video-shorts/SKILL.md`.
- The topic/angle backlog feeding the account → `../shortform-ideation/SKILL.md`.
- The cover frame / on-screen title / first-frame packaging → `../shortform-packaging/SKILL.md`.
- The cut, caption burn-in, sound sync → `../shortform-editing/SKILL.md`.
- Cross-platform calendar/scheduler across X/LinkedIn/Threads → `../social-publisher/SKILL.md`.
- The top-down editorial system across all content types → `../content-engine/SKILL.md`.
- The durable tone the account speaks in → `../brand-voice/SKILL.md`.

**Boundary test:** if it is one asset, route it. If it is *what the whole account does, on what rhythm, and the record of what worked* — it is yours.
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