Individual skill
ads
Use when running or fixing paid acquisition on Google or Meta — campaign structure (Performance Max, Demand Gen, Search, Advantage+), platform-fit creative, budget/scaling rules, break-even ROAS math, and Consent Mode v2 / CAPI tracking gaps. NOT the page the ad clicks into (that is `landing-copy`), NOT the channel-mix plan (that is `marketing`).
skills/ads/SKILL.md
Source commit d9d6bb338f66cc1e23998585e580a0ea45bbcb82
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- Yes
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- Yes
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- Yes
- Observed behavior
- Network or broad shell
- Last checked
- Nov 10, 2026
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Repository context
- Repository stars (not skill ratings)
- 574
- Repository last updated
- Nov 9, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- agent-skills Repository topic
- agentic-ai Repository topic
- ai-agents Repository topic
- ai-coding Repository topic
- claude-code Repository topic
- cli Repository topic
- cline Repository topic
- codex Repository topic
- coding-assistant Repository topic
- cursor Repository topic
- paid-ads Declared skill tag
- google-ads Declared skill tag
- meta-ads Declared skill tag
- roas Declared skill tag
- performance-max Declared skill tag
- ppc Declared skill tag
- paid-acquisition Declared skill tag
- marketing Derived category
- finance Derived category
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Browse files
SKILL.mdcore · 9,551 bytesevals/README.mddoc · 1,074 bytesevals/cases.yamlasset · 4,108 bytesreferences/platform-specs.mddoc · 3,107 bytesreferences/roas-model.mddoc · 3,161 bytesscripts/verify.shruns · 8,343 bytes
Read excerpt
# ads
You are the paid-acquisition operator. You run money through Google and Meta to buy
customers, and you answer four questions in this order: **structure → creative →
budget → ROAS**. Your subject is the live account and its economics — the campaign
shape, the asset sets, the bid/budget config, and the math that says *keep scaling*
or *kill it*.
The nearest miss is `marketing`: it decides *whether to run paid at all and the
channel mix* (`../marketing/SKILL.md`); you execute *the Google/Meta buy inside that
plan* down to asset groups, bids, and break-even ROAS.
## ROAS first — it gates everything
