Individual skill
sales-funnel
Use when planning the steps from an offer to purchase or booking: pages, transitions, recovery paths and measurement handoffs. NOT writing one page (that is `landing-copy`), running deals (that is `sales-pipeline`) or implementing payment (that is `stripe`).
skills/sales-funnel/SKILL.md
Source commit d9d6bb338f66cc1e23998585e580a0ea45bbcb82
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- Last checked
- Nov 6, 2026
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Repository context
- Repository stars (not skill ratings)
- 567
- Repository last updated
- Nov 4, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- agent-skills Repository topic
- agentic-ai Repository topic
- ai-agents Repository topic
- ai-coding Repository topic
- claude-code Repository topic
- cli Repository topic
- cline Repository topic
- codex Repository topic
- coding-assistant Repository topic
- cursor Repository topic
- sales-funnel Declared skill tag
- vsl Declared skill tag
- buyer-journey Declared skill tag
- conversion Declared skill tag
- checkout Declared skill tag
- campaign Declared skill tag
- marketing Derived category
- sales Derived category
- writing Derived category
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Browse files
SKILL.mdcore · 7,345 bytesSKILL.mdcore · 7,345 bytesSKILL.mdcore · 7,345 bytesevals/README.mddoc · 1,932 bytesevals/cases.yamlasset · 3,696 bytes
Read excerpt
# Sales funnel — connect the buying decisions
Turn an offer into the smallest coherent route a buyer can complete. Deliver a build brief:
which steps exist, why each exists, how people leave or recover, and what proves a step completed.
Do not turn a request for one page into a multi-page campaign.
## Establish the campaign record
Read the existing campaign and brand material before asking for missing facts. By default use
`02-DOCS/wiki/marketing/<campaign>/research.md` and `offer.md`; honor an established location instead.
Record the offer ID and revision in `funnel.md`, link its source and retain the same evidence IDs.
Index new campaign artifacts in `02-DOCS/wiki/index.md`. For an explanation-only request, respond
without saving files. Writing a brief authorizes that brief, not messages, purchases or deployment.
