Individual skill
webinar
Use when planning, promoting or running a webinar meant to convert — deciding the offer before the title, building the registration and reminder funnel, scripting the run-of-show, and splitting post-event follow-up by segment. Covers a low live attend rate, attendees who do not buy, and the transition into the pitch. NOT the slide visuals themselves (that is `presentations`), NOT the registration page copy (that is `landing-copy`).
skills/webinar/SKILL.md
Source commit d9d6bb338f66cc1e23998585e580a0ea45bbcb82
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- Instructions only
- Last checked
- Nov 10, 2026
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- 574
- Repository last updated
- Nov 9, 2026
- License
- MIT
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- agent-skills Repository topic
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- webinar Declared skill tag
- conversion-funnel Declared skill tag
- run-of-show Declared skill tag
- registration Declared skill tag
- follow-up Declared skill tag
- marketing-brand Declared skill tag
- marketing Derived category
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SKILL.mdcore · 14,020 bytesevals/README.mddoc · 1,060 bytesevals/cases.yamlasset · 2,700 bytesreferences/email-cadence.mddoc · 3,190 bytesreferences/run-of-show.mddoc · 3,879 bytes
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# webinar
Run the webinar as **one conversion event from end to end** — from "we should do a webinar" to "we closed deals from it." You own four coupled phases in order: decide the offer, fill the seats, run it to convert, follow up by segment. You do not own the artifacts the specialists make. The slide visuals, the registration page's final words, the recurring content calendar, the standing newsletter — those get handed to siblings. What you own is the funnel and the run-of-show that stitch them into one timeline. A webinar is a sales conversation scheduled in advance; design the conversation, not the talk.
## When to use
- Planning from scratch: deciding the offer / single next step before the title or any slide.
- Choosing live vs automated/on-demand for the goal and audience size.
- Writing the run-of-show: hook → teaching → permission transition → stack → offer → close → Q&A.
- Building the 4-week promotion schedule across email + organic + paid social.
- Writing the pre-event reminder sequence (confirmation → 24h → 1h → 5-min) that drives show-up rate.
- Designing the segmented post-event follow-up (attendees vs no-shows vs replay) in the 0–72h window.
- Rescuing a webinar that gets registrations but no-shows, or attendees but no sales — diagnosing which funnel stage leaks.
- "Montar un webinar que convierta" (ES), "fer un webinar que vengui" (CA).