Individual skill
landing-copy
Use when writing the words on a single conversion page — the hero headline and subhead, the offer, the proof and testimonials, and one primary CTA — or diagnosing a page that gets traffic and does not convert, as a copy problem rather than a layout one. NOT the paid ad that drives the click (that is `ads`), NOT the visual layout the words sit in (that is `design`), NOT the experiment that picks the winning variant (that is `ab-testing`).
skills/landing-copy/SKILL.md
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- Last checked
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- Nov 4, 2026
- License
- MIT
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- agent-skills Repository topic
- agentic-ai Repository topic
- ai-agents Repository topic
- ai-coding Repository topic
- claude-code Repository topic
- cli Repository topic
- cline Repository topic
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- cursor Repository topic
- landing-page Declared skill tag
- copywriting Declared skill tag
- conversion Declared skill tag
- hero-headline Declared skill tag
- cta Declared skill tag
- social-proof Declared skill tag
- writing Derived category
- design Derived category
- testing Derived category
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SKILL.mdcore · 12,480 bytesSKILL.mdcore · 12,480 bytesSKILL.mdcore · 12,480 bytesSKILL.mdcore · 12,480 bytesSKILL.mdcore · 12,480 bytesevals/README.mddoc · 1,608 bytesevals/cases.yamlasset · 5,593 bytesreferences/frameworks.mddoc · 3,441 bytesreferences/page-skeleton.mddoc · 2,584 bytesreferences/vsl-page-handoff.mddoc · 1,469 bytesscripts/verify.shruns · 6,458 bytes
Read excerpt
# Landing Copy — The Words That Convert on One Page
*Hook, offer, proof, CTA. You write the words a visitor reads top to bottom; you do not draw the layout, build the page, or write the ad that sent them.*
This skill owns **conversion copy for a single page**: a hero headline under ~8 words plus a benefit subhead, a top-to-bottom page skeleton, the offer stated as a benefit, proof slotted next to the ask, and one primary CTA repeated without competing. It is a copy job. The pixels are `design`'s, the React/Next build is `nextjs`'s, the ad that drives the click is `ads`'s.
## When to use
- Writing or rewriting a hero: H1 + subhead + button copy.
- Structuring a full landing/sales page (hook → problem → offer → proof → CTA → objections).
- Choosing and writing one primary CTA and its repeated instances.
- Turning features into benefits ("preview before import" → "inspect exceptions before changing live records").
- Slotting supported proof — demonstrations, permitted testimonials or contextualized metrics — next to the ask.
- Making the page headline *match* the ad/email that drove the click (message match).