Individual skill
press-kit
Use when writing a press release or assembling a media kit a journalist can lift from — launches, funding, exec hires, partnerships, milestones, awards, or an online newsroom. Symptoms include a release that reads like an ad, a buried lede, no quotable line, or a missing dateline, boilerplate or asset. NOT finding the reporter list (that is `lead-gen`), NOT the multi-touch pitch cadence (that is `cold-outreach`), NOT the brand tone-of-voice spec (that is `brand-voice`), NOT the owned launch campaign (that is `marketing`).
skills/press-kit/SKILL.md
Source commit d9d6bb338f66cc1e23998585e580a0ea45bbcb82
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- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
- No
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- Observed behavior
- Local scripts
- Last checked
- Nov 10, 2026
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Repository context
- Repository stars (not skill ratings)
- 578
- Repository last updated
- Nov 9, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- agent-skills Repository topic
- agentic-ai Repository topic
- ai-agents Repository topic
- ai-coding Repository topic
- claude-code Repository topic
- cli Repository topic
- cline Repository topic
- codex Repository topic
- coding-assistant Repository topic
- cursor Repository topic
- press-release Declared skill tag
- media-kit Declared skill tag
- pr Declared skill tag
- public-relations Declared skill tag
- boilerplate Declared skill tag
- embargo Declared skill tag
- newsroom Declared skill tag
- journalist-outreach Declared skill tag
- marketing Derived category
- sales Derived category
- writing Derived category
Files and excerpt
File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.
Browse files
SKILL.mdcore · 12,538 bytesSKILL.mdcore · 12,538 bytesevals/README.mddoc · 1,005 bytesevals/cases.yamlasset · 3,739 bytesreferences/release-types.mddoc · 4,917 bytesreferences/templates.mddoc · 4,740 bytesscripts/verify.shruns · 6,589 bytes
Read excerpt
# press-kit
You write **the document a journalist receives and the kit they pull from** — one
formatted press release plus the assembled media kit (boilerplate, fact sheet,
bios, asset manifest, contact block) laid out so a busy reporter can lift the
story without a second email.
The leverage is form, not enthusiasm. **72% of journalists call the press release
the single most useful resource a PR team offers, and 79% use releases to generate
story ideas** (Cision 2025 State of the Media, 3,000+ journalists / 19 markets).
The release is not dead — it just gets skipped when it ignores newsroom convention:
no dateline, no end marker, a 900-word company history where a 5-W lede should be,
no quotable line, no attached asset. Your job is to make the artifact match the
form reporters scan, so the story survives the inbox.