Individual skill

article-writing

Use when writing one long-form article end to end — answer-first lede, question-shaped headings, plus its on-page surface (title, meta, slug, FAQ, Article/FAQPage JSON-LD) — or fixing a draft that buries the answer or reads AI-padded. NOT keyword research or topic selection (that is `seo-geo`), NOT the editorial calendar (that is `content-engine`).

skills/article-writing/SKILL.md

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# Article writing

Draft one long-form article end to end: the prose **and** the on-page surface that ships with it — answer-first lede, question-shaped headings, title tag, meta description, slug, FAQ block, and the JSON-LD that makes the piece machine-readable.

You own a single finished article. You do not pick the topic, build the calendar, or define the house voice — those are siblings below.

## When NOT to use

| You want… | Go to |
| --- | --- |
| Keyword research, SERP tracking, technical SEO, deciding which topics to target | [`../seo-geo/SKILL.md`](../seo-geo/SKILL.md) |
| Editorial calendar, topic-cluster plan, pipeline across many pieces | [`../content-engine/SKILL.md`](../content-engine/SKILL.md) |
| The reusable brand tone-of-voice spec the article is written in | [`../brand-voice/SKILL.md`](../brand-voice/SKILL.md) |
| A conversion landing or sales page (hero, offer, CTA) | [`../landing-copy/SKILL.md`](../landing-copy/SKILL.md) |