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marketing

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Use when the words span a marketing surface — value proposition, section copy, microcopy, launch and email sequences, channel adaptation, SEO-aware structure — grounded in the brand study, which it stops and builds if missing. NOT one conversion page (that is `landing-copy`), NOT tone rules (that is `brand-voice`), NOT pixels (that is `design`).

skills/marketing/SKILL.md

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# Marketing — Conversion Copy for Landings & Web Pages

*The words, not the pixels. Ground in the brand study first, then write copy that is specific, benefit-led, and unmistakably this brand.*

This skill owns **conversion copywriting**: value proposition, headlines, section-by-section landing copy, microcopy, CTAs, email/launch sequences, channel adaptation, and SEO-aware copy structure. The sibling `design` skill owns the visual/UX (type, color, layout, motion); `nextjs` owns the build — including rendering in React the Metadata and JSON-LD this skill specifies. Long-form articles, blog posts, or social content systems with no landing/web surface are a content job, not landing copy. When asked for "a landing page", you write the copy.

## Brand grounding (read this first)

**Hard rule: never produce landing, web-page, or marketing copy without a complete brand study.** Generic copy is the failure mode this skill exists to prevent, and the cure is grounding every word in a real, persisted brand profile. An incomplete brand study is a hard STOP, not a warning.

Run this gate before writing a single line of copy:

1. **Locate the brand study.** Read the project's root `CLAUDE.md` and look for a `## Brand & voice` section linking into `02-DOCS/wiki/brand/` (the `harness` Karpathy-wiki convention: compiled brand articles live under `02-DOCS/wiki/brand/`, raw inputs the user pastes live under `02-DOCS/raw/brand/`). If `CLAUDE.md` is absent, the link is missing, or it points nowhere, treat the study as ABSENT.
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