Individual skill

conjoint

Design, analyze, and write up conjoint experiments in both traditions: as randomized experiments identifying average marginal component effects, and as preference-measurement instruments (hierarchical Bayes partworths, WTP, choice-share simulation), with measurement-error correction, multiple-testing correction, and a claims firewall on preference talk. TRIGGER on "conjoint", "AMCE", "marginal means", "AMIE", "choice-based conjoint", "CBC", "paired profiles", "attribute randomization", "partworth", "willingness to pay from choice data", "WTP space", "hierarchical Bayes conjoint", "pAMCE", "DCE", "mixed logit", "cjbart", "vignette experiment" (fully randomized factorial vignettes only), "IRR correction", "projoint", "cjoint", "factorEx", "bayesm", "choice share simulation". Text or image profiles whose treatment components are latent inside the stimulus are out of scope: the component needs a design of its own.

skills/conjoint/SKILL.md

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