Individual skill

landing-page-design

Complete system for building high converting landing pages: intake questions, page structure, layout selection, conversion copywriting, SEO, plus strict visual rules for typography, spacing, corner radius, backgrounds, hero layout, icons, and motion. Use this skill whenever building, editing, styling, reviewing, or writing copy for ANY landing page, marketing site, web UI, page section, component, or prototype, even when the user does not mention design, conversion, tokens, or a design system. Always consult it before choosing page sections, headlines, CTAs, fonts, font sizes, spacing values, border radii, background colors, icons, or transitions.

skills/landing-page-design/SKILL.md

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Matches the observed repository HEAD: Yes
Scanner rules are current: Yes
Repository scan complete: Yes
Skill scan complete: Yes
Observed behavior: Instructions only
Last checked: Nov 9, 2026

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Claude Code

Destination .claude/skills/landing-page-design

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  set -euo pipefail
  destination='./.claude/skills/landing-page-design'
  if [ -e "$destination" ] || [ -L "$destination" ]; then printf '%s\n' 'Destination already exists; nothing overwritten.' >&2; exit 1; fi
  work=$(mktemp -d)
  trap 'rm -rf -- "$work"' EXIT
  git clone --filter=blob:none --no-checkout -- 'https://github.com/elayadesign/ai-design-skills.git' "$work/repo"
  git -C "$work/repo" checkout --detach 456d9e0d3e2d84c748bb143c6ca3d90c45e16213
  git -C "$work/repo" archive --format=tar '456d9e0d3e2d84c748bb143c6ca3d90c45e16213:skills/landing-page-design' > "$work/skill.tar"
  mkdir -p -- './.claude/skills'
  mkdir -- "$destination"
  tar -xf "$work/skill.tar" -C "$destination"
)

Codex

Destination .agents/skills/landing-page-design

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  set -euo pipefail
  destination='./.agents/skills/landing-page-design'
  if [ -e "$destination" ] || [ -L "$destination" ]; then printf '%s\n' 'Destination already exists; nothing overwritten.' >&2; exit 1; fi
  work=$(mktemp -d)
  trap 'rm -rf -- "$work"' EXIT
  git clone --filter=blob:none --no-checkout -- 'https://github.com/elayadesign/ai-design-skills.git' "$work/repo"
  git -C "$work/repo" checkout --detach 456d9e0d3e2d84c748bb143c6ca3d90c45e16213
  git -C "$work/repo" archive --format=tar '456d9e0d3e2d84c748bb143c6ca3d90c45e16213:skills/landing-page-design' > "$work/skill.tar"
  mkdir -p -- './.agents/skills'
  mkdir -- "$destination"
  tar -xf "$work/skill.tar" -C "$destination"
)

Cursor

Destination .cursor/skills/landing-page-design

(
  set -euo pipefail
  destination='./.cursor/skills/landing-page-design'
  if [ -e "$destination" ] || [ -L "$destination" ]; then printf '%s\n' 'Destination already exists; nothing overwritten.' >&2; exit 1; fi
  work=$(mktemp -d)
  trap 'rm -rf -- "$work"' EXIT
  git clone --filter=blob:none --no-checkout -- 'https://github.com/elayadesign/ai-design-skills.git' "$work/repo"
  git -C "$work/repo" checkout --detach 456d9e0d3e2d84c748bb143c6ca3d90c45e16213
  git -C "$work/repo" archive --format=tar '456d9e0d3e2d84c748bb143c6ca3d90c45e16213:skills/landing-page-design' > "$work/skill.tar"
  mkdir -p -- './.cursor/skills'
  mkdir -- "$destination"
  tar -xf "$work/skill.tar" -C "$destination"
)

Gemini CLI

Destination .gemini/skills/landing-page-design

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  set -euo pipefail
  destination='./.gemini/skills/landing-page-design'
  if [ -e "$destination" ] || [ -L "$destination" ]; then printf '%s\n' 'Destination already exists; nothing overwritten.' >&2; exit 1; fi
  work=$(mktemp -d)
  trap 'rm -rf -- "$work"' EXIT
  git clone --filter=blob:none --no-checkout -- 'https://github.com/elayadesign/ai-design-skills.git' "$work/repo"
  git -C "$work/repo" checkout --detach 456d9e0d3e2d84c748bb143c6ca3d90c45e16213
  git -C "$work/repo" archive --format=tar '456d9e0d3e2d84c748bb143c6ca3d90c45e16213:skills/landing-page-design' > "$work/skill.tar"
  mkdir -p -- './.gemini/skills'
  mkdir -- "$destination"
  tar -xf "$work/skill.tar" -C "$destination"
)

GitHub Copilot

Destination .github/skills/landing-page-design

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  set -euo pipefail
  destination='./.github/skills/landing-page-design'
  if [ -e "$destination" ] || [ -L "$destination" ]; then printf '%s\n' 'Destination already exists; nothing overwritten.' >&2; exit 1; fi
  work=$(mktemp -d)
  trap 'rm -rf -- "$work"' EXIT
  git clone --filter=blob:none --no-checkout -- 'https://github.com/elayadesign/ai-design-skills.git' "$work/repo"
  git -C "$work/repo" checkout --detach 456d9e0d3e2d84c748bb143c6ca3d90c45e16213
  git -C "$work/repo" archive --format=tar '456d9e0d3e2d84c748bb143c6ca3d90c45e16213:skills/landing-page-design' > "$work/skill.tar"
  mkdir -p -- './.github/skills'
  mkdir -- "$destination"
  tar -xf "$work/skill.tar" -C "$destination"
)

OpenCode

Destination .opencode/skills/landing-page-design

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  set -euo pipefail
  destination='./.opencode/skills/landing-page-design'
  if [ -e "$destination" ] || [ -L "$destination" ]; then printf '%s\n' 'Destination already exists; nothing overwritten.' >&2; exit 1; fi
  work=$(mktemp -d)
  trap 'rm -rf -- "$work"' EXIT
  git clone --filter=blob:none --no-checkout -- 'https://github.com/elayadesign/ai-design-skills.git' "$work/repo"
  git -C "$work/repo" checkout --detach 456d9e0d3e2d84c748bb143c6ca3d90c45e16213
  git -C "$work/repo" archive --format=tar '456d9e0d3e2d84c748bb143c6ca3d90c45e16213:skills/landing-page-design' > "$work/skill.tar"
  mkdir -p -- './.opencode/skills'
  mkdir -- "$destination"
  tar -xf "$work/skill.tar" -C "$destination"
)

Repository context

Repository stars (not skill ratings): 15,270
Repository last updated: Nov 1, 2026
License: MIT

Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.

design Derived category
writing Derived category
marketing Derived category
design-interface Derived category

Files and excerpt

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SKILL.mdcore · 22,115 bytes

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# Landing Page Design

A landing page is not a homepage. A homepage serves multiple intents. A landing page wins one intent:

**one offer → one audience → one primary action.**

This skill has two halves. **Part A** decides what the page says and how it is structured. **Part B** is the non negotiable visual system. Work through A before touching B.

## Scope

Apply to all web UI work: landing pages, marketing sites, components, dashboards, prototypes, and design reviews. When a rule here conflicts with a framework default, this file wins. When the user's explicit prompt conflicts with a rule, the user wins.

**Companion skill.** For upgrading an *existing* site rather than building a new one, use `redesign-existing-projects` ([github.com/elayadesign/redesign-skill](https://github.com/elayadesign/redesign-skill)). It diagnoses generic patterns and defers to this file for every concrete value.