Individual skill
marketing-pages
Best-practice rulebook for a marketing site's pages, organized by page class — campaign landers, product pages, programmatic SEO trees, editorial. Use when writing or updating a landing/marketing page, wiring a campaign lander to an attribution identifier, changing site-wide nav/footer links, touching sitemap/robots/agent-readable surfaces, or auditing a public site's indexing, reachability, and conversion setup.
skills/engineering/marketing-pages/SKILL.md
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- agent-skills Repository topic
- ai-agents Repository topic
- autonomous-agents Repository topic
- autoresearch Repository topic
- claude-code Repository topic
- code-review Repository topic
- codex Repository topic
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# Marketing Pages
A rulebook, not a workflow: every rule below is simultaneously a constraint to
build against and a check to audit against. Classify the page first — every
public page belongs to exactly one **page class**, and the class decides its
indexing, linking, chrome, and wiring.
## Page classes
| Class | Indexing | Reachability | Chrome |
|---|---|---|---|
| **Campaign lander** | `noindex, follow`; never in a sitemap | never linked from nav/footer | minimal: logo + ONE CTA, legal-only footer, no site nav |
| **Product page** | indexed | nav Product section and/or footer | full chrome |
| **SEO tree page** (programmatic: per-persona, per-industry, per-competitor) | indexed | footer link grid + hub pages | full chrome |