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e-commerce-retail

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Use when designing animations for shopping apps, product catalogs, checkout flows, or retail experiences

skills/08-by-industry/e-commerce-retail/SKILL.md

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# E-Commerce & Retail Animation Principles

Apply Disney's 12 principles to create shopping experiences that feel premium, trustworthy, and encourage conversion.

## The 12 Principles Applied

### 1. Squash & Stretch
- **Add to Cart**: Button compresses on tap, product thumbnail squishes into cart icon
- **Quantity Badges**: Numbers stretch when incrementing quickly
- **Sale Tags**: Pulse with slight stretch to draw attention

### 2. Anticipation
- **Buy Button**: Subtle lift before purchase confirmation
- **Image Zoom**: Brief pause before expanding product image
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