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urgency-action

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Use when creating animations that prompt immediate user action, highlight time-sensitivity, or drive conversions.

skills/06-by-emotional-outcome/urgency-action/SKILL.md

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# Urgency & Action Animation

Create animations that motivate immediate response and communicate time-sensitivity.

## Emotional Goal

Urgency creates a compelling need to act now. Action-driving animations capture attention, create momentum, and remove hesitation through dynamic, forward-moving motion.

## Disney Principles for Urgency

### Squash & Stretch
Sharp, impactful deformations. Quick squash on landing (15-25%) creates impact. Fast stretch during motion shows speed and force.

### Anticipation