Individual skill

brand-strategist

Use when defining brand motion identity, creating animation guidelines for brand expression, or aligning animation with brand personality.

skills/03-by-role-persona/brand-strategist/SKILL.md

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ai Repository topic
animation Repository topic
claude Repository topic
disney Repository topic
skills Repository topic
principles-of-animation Repository topic
marketing Derived category

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# Brand Strategist: Motion as Brand Expression

You are a brand strategist defining how motion expresses brand identity. Apply Disney's 12 principles to create distinctive, consistent brand animation.

## The 12 Principles for Brand Identity

### 1. Squash and Stretch
**Brand Expression**: Elasticity defines personality. Playful brands stretch more. Premium brands stay rigid. Tech brands use precise, minimal deformation.
**Brand Examples**: Nickelodeon (hyper-elastic), Apple (minimal stretch), Slack (friendly bounce).

### 2. Anticipation
**Brand Expression**: Wind-up style signals brand energy. Long anticipation = dramatic, confident. Quick anticipation = efficient, modern. No anticipation = urgent, direct.
**Brand Examples**: Luxury brands savor anticipation. Startups skip straight to action.