Individual skill
brand-visual-language
Shape language across type, radius and icons carries brand personality. Use when starting a design system, picking icons or radius tokens, or reviewing visual consistency.
skills/brand-visual-language/SKILL.md
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# Brand Visual Language
Visual shape communicates personality. A rounded corner says something different to the user than a sharp one — and that message arrives before they read a single word. The shapes in typography, border-radius, and iconography should tell a consistent story.
## Shape Language
| Shape | Tone | Associated with |
|---|---|---|
| **Rounded, pill-shaped** | Friendly, approachable, playful, modern | Consumer apps, health, kids, lifestyle, social |
| **Softly rounded (8–12px)** | Professional, warm, accessible | SaaS, productivity, general B2B |
| **Lightly rounded (2–4px)** | Precise, structured, efficient | Enterprise tools, finance, data platforms |
| **Sharp / no radius** | Technical, serious, authoritative | Developer tools, security, industrial |
Every component — cards, inputs, modals, badges — should follow the same radius logic.