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marketing-vs-product-system

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A marketing site and its product may differ in density and scale but share one token layer. Use when the two drift apart, share components or need a single token owner.

skills/marketing-vs-product-system/SKILL.md

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# Marketing and Product Are Two Surfaces of One Brand

The public site sells; the product is used. A visitor reads one marketing page for ninety seconds and leaves. An
operator opens the same brand every morning and stays for hours. Designing both to one specification produces
either a brochure that is exhausting to work in or a product screen that cannot sell anything.

So the two surfaces *should* diverge. The question is never whether, it is **which layer is allowed to diverge**.

Marketing and product are the pair that forces the question, because they are the two nobody can pretend are the
same job. But the rule underneath is not about two. Most brands run four or five surfaces: the site, the product,
the documentation, the transactional email, the status page, sometimes a sales deck. Each one is a different job
for a different reader at a different moment. **The brand owns the layer; every surface chooses from it.** Adding
a sixth surface then changes nothing about the rule, which is the test of whether the rule was right.
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