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广告文案四步系统

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把产品卖点写成能转化的文案：钩子句、利益翻译、预算与投放时机、四步成文。当写广告脚本/详情页/投放素材，或文案有曝光无转化时调用。

backend/builtin/广告文案四步系统/SKILL.md

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Last checked: Nov 9, 2026

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Repository last updated: Nov 10, 2026
License: MIT

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SKILL.mdcore · 7,087 bytes
cards/advertising-budget-timing.mddoc · 4,043 bytes
cards/authority-transfer.mddoc · 8,886 bytes
cards/avoid-celebrity-testimonial.mddoc · 3,985 bytes
cards/back-winners-drop-losers.mddoc · 3,855 bytes
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cards/copywriting-four-step-system.mddoc · 9,879 bytes
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cards/customer-testimonial.mddoc · 7,162 bytes
cards/differentiate-commodities.mddoc · 4,025 bytes
cards/direct-response-discipline.mddoc · 4,113 bytes
cards/do-your-homework.mddoc · 5,123 bytes
cards/editorial-layout-no-reverse-type.mddoc · 3,924 bytes
cards/factual-evidence.mddoc · 8,643 bytes
cards/fear-appeal.mddoc · 10,931 bytes
cards/feature-to-benefit.mddoc · 5,301 bytes
cards/five-stage-sales.mddoc · 5,536 bytes
cards/friend-chat-title.mddoc · 6,532 bytes
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cards/make-a-promise.mddoc · 4,255 bytes
cards/make-product-hero.mddoc · 4,075 bytes
cards/news-editorial-title.mddoc · 6,568 bytes
cards/positioning-use-and-audience.mddoc · 4,201 bytes
cards/practical-tip-title.mddoc · 7,218 bytes
cards/price-anchor.mddoc · 7,498 bytes
cards/pseudo-logic-persuasion.mddoc · 4,473 bytes
cards/repeat-winning-ads.mddoc · 4,081 bytes
cards/research-four-steps.mddoc · 4,905 bytes
cards/sales-not-art.mddoc · 5,302 bytes
cards/sales-over-creativity.mddoc · 4,259 bytes
cards/sensory-occupation.mddoc · 9,248 bytes
cards/tv-effectiveness-factors.mddoc · 4,061 bytes
cards/usage-scenario.mddoc · 9,229 bytes
cards/usp-extraction.mddoc · 5,188 bytes

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# 广告文案：标题/承诺/长文案与卖点转化

> 本包由 46 张方法论重铸卡汇编重铸（卡片明细与出处见各卡 frontmatter 的 source_card / source_book）。

## 何时调用

当把产品卖点写成能打的文案时调用（本包由 46 张方法论卡汇编而成，整理自《奥格威谈广告》、《爆款文案》、《文案创作完全手册》）。核心能力：广告文案：标题/承诺/长文案与卖点转化。关键触发：“经济差要不要砍广告 / 预算”、“有流量就有转化”、“问题品牌怎么救 / 资源怎么分配”、“出大创意”、“品牌人设”、“曝光够不够 / 回忆度怎么测”。工位边界：本包负责创作方法论层；提示词语法与模型参数走影策官方市场技能，两者接力不抢戏。

## 本包交付什么

用户提出需求时，本包最终交付：

1. **钩子句与主文案**
2. **利益翻译表（功能→用户所得）**