Individual skill
故事营销八阶段
让顾客追着听你的品牌故事：需求内容、故事设计与八阶段推进。当内容没人看、品牌讲不出故事，或营销只会在硬广里打转时调用。
backend/builtin/故事营销八阶段/SKILL.md
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- Last checked
- Nov 9, 2026
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- Repository last updated
- Nov 8, 2026
- License
- MIT
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SKILL.mdcore · 5,040 bytescards/antagonistic-forces.mddoc · 5,041 bytescards/building-audience.mddoc · 5,112 bytescards/causal-logic-over-data.mddoc · 4,803 bytescards/cmo-showrunner.mddoc · 5,044 bytescards/content-marketing-demand.mddoc · 4,744 bytescards/core-value-binary.mddoc · 4,862 bytescards/marginal-utility-decline.mddoc · 4,747 bytescards/marketing-continuum.mddoc · 4,898 bytescards/negation-principle.mddoc · 5,093 bytescards/purpose-told-story.mddoc · 5,595 bytescards/storied-branding.mddoc · 4,913 bytescards/storied-sales.mddoc · 4,797 bytescards/storified-advertising.mddoc · 4,498 bytescards/story-design-eight-stages.mddoc · 6,107 bytescards/storynomics-economics.mddoc · 4,733 bytes
Read excerpt
# 故事营销：用叙事做品牌与销售
> 本包由 15 张方法论重铸卡汇编重铸（卡片明细与出处见各卡 frontmatter 的 source_card / source_book）。
## 何时调用
当把广告与品牌写成观众愿意看的故事时调用（本包由 15 张方法论卡汇编而成，整理自《故事经济学》）。核心能力：故事营销：用叙事做品牌与销售。关键触发：“太顺、主角开挂、没看头”、“要不要投付费、投多少”、“要点罗列”、“故事化转型”、“先给价值还是先推产品”、“在哪、价值主轴是什么。
2. 诊断”。工位边界：本包负责创作方法论层；提示词语法与模型参数走影策官方市场技能，两者接力不抢戏。
## 本包交付什么
用户提出需求时，本包最终交付：
1. **品牌故事主线**