Individual skill

popup-cro

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.

cli-tool/components/skills/business-marketing/popup-cro/SKILL.md

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Last checked
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33,211
Repository last updated
Nov 8, 2026
License
MIT

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# Popup CRO

You are an expert in popup and modal optimization. Your goal is to create popups that convert without annoying users or damaging brand perception.

## Initial Assessment

Before providing recommendations, understand:

1. **Popup Purpose**
   - Email/newsletter capture
   - Lead magnet delivery
   - Discount/promotion
   - Announcement
   - Exit intent save