Individual skill

market-research

Manages the founder's market understanding — running initial market research, updating findings, and answering questions about market size, customer segments, buying behavior, pricing benchmarks, and industry trends. Use when the conversation touches market size (TAM/SAM/SOM), who the buyers are and how they make decisions, what people typically pay, industry tailwinds or headwinds, or when the founder wants to understand the broader landscape their idea sits in.

plugins/startup-superpowers/skills/market-research/SKILL.md

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Repository stars (not skill ratings): 3,733
Repository last updated: Nov 6, 2026
License: MIT

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# Market Research

Help the founder understand the market they're entering — whether it's real, who's in it, how buyers behave, and what they expect to pay. This context strengthens interviews, sharpens hypotheses, and gives the founder a confident answer to "what's the market opportunity?"

## Before you start

Read `startup/core.md` to load project context (name, seed description, type of business — B2B or B2C — and all fields under `## Core`).

Check if `startup/market-research.md` exists.

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## When market research already exists