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ops-gtm

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Go-to-market strategy planner. Generates a complete GTM plan across paid, unpaid, marketing, sales, and AI-automation channels for any project — and hands executable campaigns off to /marketing.

plugins/claude-ops/skills/ops-gtm/SKILL.md

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Nov 9, 2026

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Repository last updated
Nov 8, 2026
License
MIT

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# OPS ► GTM COMMAND CENTER

Strategy layer that sits on top of `/marketing`. `/marketing` runs campaigns; `/gtm` decides what to run, across paid, unpaid, sales, and AI-automation channels, and then hands the executable pieces to `/marketing` via the Skill tool.

## Runtime Context

Before executing, load available context:

1. **Preferences**: Read `${CLAUDE_PLUGIN_DATA_DIR:-$HOME/.claude/plugins/data/ops-ops-marketplace}/preferences.json`
   - `timezone` — timestamp all output correctly
   - `gtm_default_project`, `gtm_default_audience`, `gtm_brand_voice` — project-level defaults when set
   - `gtm_monthly_budget`, `gtm_stage` (`pre-launch|beta|ga|scale`) — used to tune channel recommendations

2. **Cached plans**: List `${CLAUDE_PLUGIN_DATA_DIR}/gtm/*.md` to surface recent plans. Never overwrite a prior plan file — always append a new dated file.
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